fugoo and the duck of going to ddk from google

I have been using ddk – duckduckgo – for a fair few years now.
fugoo – is the verb for fuck-google and using other tools. (these are mostly tools, not services as people like to call them, because owned by few and for profit. Software, a tool, As a service = a n attempt to wrap the tool as a service it ain’t.. Anyhow, this is a diversion..)

Many, or a fair few people ditch google for other tools currently, specially following the looooooooooooooong over due realisation that googling is helping (other people get economic power) via spying on you. Not many people are masochistic in that way, I guess.
Interesting, in my mind that the fact people have been working for nothing – slaving – to the pleasures of google and other such corporations, seems fine.. Is this because the very slaves would have switched places had they’ve been given the chance?

Well.. I recall when it was late 90’s and google’s early days. The long into the night discussions laced with smoke and alcohol, of the perils for using google, the perils of googlising your life, and people say: well, this is a different kind of business, a new kind of economy, distributed by nature on the network – hence google will not be evil. (..and then came the evil microsoft rant..)

So when, for example, people fugoo for duck duck go, I get a bit of a deja vu. I know the guy that developed ddk is very nice, affable, intelligent and friendly with fab intentions. However, he is also Human, and we Humans do not deal with power very affably, intelligently, friendly and well intended. Just like any kind of drug interactions in our bodies, power makes us do stuff that otherwise – we wouldn’t have.
Since we live within power based culture that all too often cultivates its arbitrary power positions for distribution of means and wealth – we not know any other way but of power.
Therefore, as long as we do cultivate power – rather than, for example, raw energy – the powerful need to be in check. Thats is why we are developing democratic practices for.. No?