non disruptive disruption in capitalism?

non disruptive?
because it is all for continual property exploitation. How can X entity, taco-bell/etc., continue exploiting customers, workers, society, politics, environment, etc. for its own profits to keep. (..and keep growing these profits.)

Is this the conservative “turn”?

http://www.theatlantic.com/technology/archive/2014/06/meet-taco-bells-resident-disruptor/373153/

http://uvaclubs.virginia.edu/blog/2014/06/creative-connections-jeff-jenkins-clas-99-resident-disruptor-taco-bell/