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semantics or non communication as a signify of a language?

Perhaps not the best of headline for this post..
Have began Semantics by FR Palmer and intriguingly in my view, he elaborates about the difference between communication systems, eg red traffic light is to stop, and languages – where red, for example, can and does mean more than just stop..

Hence when I noticed a bit of blurb re 2040 exhibition in jaus art gallery that contains:
“..Artists take a central role in how communication content is delivered..”
Have began to question whether there isn’t here a bit of a conflation regarding artists being manifested. If artists communicate, can they really develop a language – or perhaps a sign system?

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